After looking and analysing at some horror trailers I have discovered the following conventions that I want to include in my trailer to make it be similar and be representable.
- The music is usually sinister
- The trailer will include the location
- There will be many main characters and sometimes show them at separate sides of the frame or even in separate shots at the beginning of the trailer and then gradually get closer together to help each other as the trailer progresses.
- The characters will be happy but then suddenly be afraid.
- There is often a shot showing a recording of them recording the ghosts.
- Impact sounds or a change in music could be used to highlight the obstacle.
- It is often hinted that the characters eventually don't overcome the obstacle.
- Many emotions occurring and people dying.
- No names of the main casts are shown at the end of the trailer.
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