Tuesday, 20 September 2016

Sight & Sound Front Cover Analysis

This is a cover from Sight and Sound, an independent British film magazine, which focuses on independent, British and World cinema rather than mainstream Hollywood movies like the Empire and Total Film magazines. The masthead is plain and the font is in bold black and red colour, suggesting that the magazine may focus on lower budget films rather than big Hollywood blockbusters.  The fonts used are more expressive rather than blocky. This might suggest to us that it is representing the nature of magazine. This is also done by the rectangle yellow box, which represents that it’s a bright colour. Therefore, the magazine stands out for the target audience who like that type of magazine and to make them buy it. The dominant image is of a movie director, which lots of people would not recognise because normally in top magazines like Empire, it has people we know who has been in films lately and most people only know the names and faces of the actors of the film. Furthermore, the films he directs are most probably aimed at a type of audience who likes the directors instead of the actors who plays in the films.

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