My Marketing Campaign

I have finally chosen which genre I will be focusing on. This is the horror genre. I have been doing allot of research to see what aspects are needed in the horror genre.

Below is a link which is about horror films:

https://en.wikipedia.org/wiki/Horror_film

After gathering information about horror films, I found the following:

• Horror films often deal with viewers nightmares and fears of the unknown.
• Horror films tend to give out negative emotion to the audience who is watching the film.
• Plots in any horror films tends to have events into the everyday world.

Some successful horror films are:

1. I Am A Legend (2007)- directed by Francis Lawrence. This made $256.39million at the box office. 
2. The Exorcist (1973)- directed by William Friedkin. This made $204.57million at the box office. 
3. World War Z (2013)- directed by Marc Forster. This made $202.35million at the box office.