For my marketing campaign for my horror/mystery film, I created a poster, teaser trailer and magazine front cover. However, there would be many other ways that would also be used to market my film as seen below:
There would be a series of posters, including teaser posters and posters focusing on individual characters. For example here are the different posters for the film 'The Curse of Sleeping Beauty':
There would also be a series of trailers- a much longer theatrical trailer that would come out just ahead of the film coming out that included more narrative information. For example here are the different trailers for "10 Cloverfield Lane":
A soundtrack with accompanying music video's with images from the film and a featuring artist. For example the "The Texas Chainsaw Massacre" soundtrack music done by Tobe Hooper & Wayne Bell:
A website that constantly updates information about the release of the film- will also feature audio and video clips. For example "Assassin's Creed" website:
When creating my marketing campaign I used many different forms of hardware and software to help me create my poster, teaser trailer and magazine front cover:
By using Blogger, it is just like Microsoft Word Document but with extra tools which you would not expect. This software, has meant that I can write each of my research and planning tasks and include images, sound clips and videos of various parts of the planning process. This has also given my content structure to follow with different posts which makes my blog look neat, even with changing the background.
Another software called Soundcloud was also really useful, as I was able to upload all of my audio files and sound effects but first, I had to convert it to MP3 and upload it to Soundcloud as blogger would not accept any other audio files from Soundcloud.
Spotify being used to create a playlist of potential songs for my teaser trailer
Photoshop being used for analysing existing magazines and posters and then creating my own
Adobe Audition 1.5 being used for recording and editing any audio for my teaser trailer- I was familiar with using this from my AS coursework.
Avid Media Composer which is a video editing software that I used to edit my trailer
Video Camera (Panasonic HDC TM900)- to record my teaser trailer
Photo app only on Mac being used to organise the photos I took
For my characters, I made sure that they wore outfits which was suitable for their role.
I wanted the main detective male protagonist to wear a long black jacket to represent what detectives wear and always looking smart at the beginning, and then towards the end become more and more relaxed with what he was wearing to show that he does not care about what a detective is wearing but managing to catch the killer. I did this to show a different time of day and the location.
For my serial killer, I wanted him to look scary, so I made the actor wear a mask to hide his identity.
For my minor characters, such as the chief at the police station, they just wore what they were wearing at the time in my trailer as it was likely that they would only feature once anyways. The main detectives assistant wore a shirt and tie while looking not smart and clothes looking creased.
Prop List:
A bunch of sharp knives to show the serial killers weapons.
A map
A phone
A pen and marker
Location List:
Costa shop in Arnos Grove
My garage
A police station in Edmonton
A park in Dollis Hill
Parliament Hill
My college
LS: of detective sitting in cafe, (close up) or Medium shot or try taking it from the sides.
OTSH: looking at wanted poster of the killer.
ELS: the detective looks up
OTSH: sees on the other side of the road the killer
LS: Of where the killer was standing
PAN: detective rushing out
OTSH: serial killer disappearing after the bus goes by.
LS: victim being trapped “please don’t kill me. I’d do anything”.
CU: of killers feet walking
MLS: killers back
Over Shoulder shot: killer getting tools placed out
LAS: Killer scraping knives
CU: of victim saying “you got the wrong guy”
MCU: of the killer stabbing the victim.
LS: Of where another victim was killed
CU: of the victim which is dead
CU: note resting on body for a moment, hand enters frame and slowly removes note.
MCU/CU: low angle onto detective face, reacting to note. Note comes into frame (Note says Detectives, I am always one step ahead of you. Try to catch me before i kill more). “He is keeping a close eye on us.” (after the hand shot take another shot from ground up to get detectives reaction to the note. Also, get a shot of the note itself).
LS: of the 2nd detective walking through college gates
OSS: Walking into the building and going in the detective's room
PAN: From near the leader across the room
CU: Leader saying : ‘Please sit detective’
Angle shot: Of leader saying ‘detective looker meet your new partner detective….’
Opposite angle: Looker saying: i can solve this case by myself. I do not even know her. Opposite angle: Leader saying ‘Well get to know her then. You know what the mission is. I will say it again. Haunt the serial killer who has been killing innocent victims’.
LS: of second detective sitting down and saying “ I know you don’t want me but we can solve this case together. My ideas and your planning and analysing can solve this case.
LS: the detectives at the office planning on board “Lets plan out where he already killed and try to see if there is a pattern”.
TWO SHOT: “U do that, and I will track the writing in the letter”
MCU: “I don’t know whats happening, and I don’t think there is a pattern”
CU: “Are you sure, I presume there must be a way that we are not seeing with our own eyes”.
MCU: the phone calls. Killer: “the game starts now detectives. Tic Tok try and find me or more people will be dead”.
TRACKING SHOT: the detectives chasing the serial killer — putting the camera at an angle near the person running. Do the same again but move the camera to another angle like / \ (and then when it comes to editing you merge them together. )“Stop right there”.
The serial killer has been killing victims one by one. By doing this, he is leaving his trademark which is a letter written in blood where he is hinting where he will strike next.
The two detectives gets acquainted to each other and try to solve the mystery on how to catch the serial killer and whom he will target.
Potential Running Order:
First production company logo
Second production company logo
Aerial Shot, of the city
Detective sitting in cafe while drinking and looking at the wanted poster of the killer
The detective looks up and sees on the other side of the road the killer
The detective quickly rushes out
The serial killer disappearing after the bus goes by
First part of the tagline "London's top detective"
Cuts to the victim being trapped on a chair, unable to escape. “Please don’t kill me. I’d do anything”.
Shot of the killers feet walking
Medium long shot of the killers back
Cuts to the serial killer getting tools out for torture.
The serial killer starts to scape knives
Serial killer stabbing the victim, but before that happens, it cuts to the next tagline.
Second part of the tagline "To bring down the most wanted criminal in London"
Cuts to where another victim was killed
Note resting on body for a moment, hand enters frame and slowly removes note.
The next bit is the detective's face, reacting to note. Note comes into frame (Note says Detectives, I am always one step ahead of you. Try to catch me before i kill more). “He is keeping a close eye on us.”
Next tagline "Is getting a new partner"
Second detective walking through gates, then walking into the building and going in the detective's room.
The police leader says "Please sit detective" "detective looker meet your new partner detective May"
Cuts two first detective saying " I can solve this case by myself. I do not even know her".
The police leader shouts "Well get to know her then. You know what the mission is. I will say it again. Haunt the serial killer who has been killing innocent victims".
Detective May saying "I know you don’t want me but we can solve this case together. My ideas and your planning and analysing can solve this case".
Final tagline "To bring down the most wanted criminal in London".
The detectives at the office planning on board “Lets plan out where he already killed and try to see if there is a pattern”. they talk on how to stop the killer
The phone calls.
Killer: “the game starts now detectives. Tic Tok try and find me or more people will be dead”.
Montage of shots from the detectives and serial killer
