Questionnaire For My Poster

Having gathered lots of secondary research for when it is coming to create my poster, I thought it would be useful to do some primary research to find out what audiences would expect to find on a poster for a film from the horror genre.


1) What do you except the main image in my poster to be?

• An individual male?
• An individual female?
• A serial killer?  
• The officers arguing? 
• All three characters?
• No people?

2) What do you expect the colour scheme to be?

• Dark and muted? 
• Soft pastel? 
• Bright and colourful?

3) If there is another setting behind the characters, what would you expect it to be?

• An urban location? 
• An outside location (a forrest or beach)?
• A domestic location (a house)?
• A work place location (an office)?

4) What would you expect the certificate of the horror film to be?

• PG 
• 12A 
• 15
• 18

5) What font case would you expect the poster to have?

• Upper case?
• Lower case?

6) What season would you expect the film to be released?

• Autumn?
• Winter? 
• Spring?
• Summer?

7) Would you expect the names to be on the poster?

• Yes?
• No?
• Don't know?

8) Would you expect to see tag lines to indicate the story line or the indication of genre?

• Yes?
• No?
• Don't know?

9) Would you expect to see reviews on the poster?

• Yes?
• No?
• Don't know?

10) Would you expect the font to indicate to the audience what genre of film it is?

• Yes?
• No?
• Don't know?